American Clay

AMERICAN CLAY earth plasters are green from start to finish. A unique combination of clays, aggregates and mineral pigments create the colors and textures that make American Clay a natural choice for warmth and beauty. With four finishes and a stunning selection of colors, you can create wall surfaces that are entirely contemporary or reminiscent of the traditional interiors of the American Southwest, Tuscany or Provence.

Why use clay plasters? They breathe, regulating relative interior temperature and humidity, absorbing toxins and neutralizing odors, screening the electromagnetic radiation given off by electronics--and they are naturally anti-static. What all this means is that clay plasters are positively healthy to be around, as they improve indoor air quality in ways other finishes simply cannot. They are the perfect choice for people with allergies or chemical sensitivities, as well as those interested in creating healthy living and working environments.

All natural products made from proprietary blends of clay and aggregate

In four finishes: Loma, Porcelina, Marittimo and Enjarre
Loma, Porcelina & Marittimo are two-coat plasters
Enjarre is a one-coat plaster developed especially for commercial interiors
Non-fading mineral pigments in 53 Standard Colors and 57 Standard Blends--
Plus eight Enjarre only pre-mix colors (for commercial applications)
Countless possible artistic finishes

Bonds to drywall, masonry, previously painted surfaces, many other substrates
No skim coat necessary over Level 2 or Level 3 drywall
Easy to install, maintain and repair
Durable, will last the life of the wall without recoating
Resists mold and mildew
Moderates temperature and humidity
Buffers sound
Mitigates electromagnetic radiation given off by electronics
Zero volatile organic compounds (voc's)
Zero waste products
Contains 70% recycled and reclaimed content
Earns up to 10 LEED credits
Trade and DIY training available
Material Safety Data Sheets available upon request
For American Clay images, see our Facebook page...
If you've seen it nature, you can find it here. No matter where you've been, American Clay has a color to match. With 53 Standard Colors and 57 Standard Blends, you can recreate the beauty of the natural world with American Clay earth plasters, mineral pigments and the limitless artistic finishes that are possible.
The mineral oxides and ochres used in American Clay color packs ensure your walls with be naturally resistant to UV rays and will not fade, as normally associated with other finishes. So, if you're happy with the color, you've made an investment in a wall finish that will last a lifetime without recoating.

Casa Verde maintains an inventory of American Clay's Best Seller colors and will gladly special order their other Standard Colors or a Custom Color formulated especially for your project. Minimums and lead times may apply.
New colors for 2012 (right column) will begin shipping in late January.
As color varies from one monitor or printer to the next, we invite you to stop by our office/showroom and view these colors in person. And, please bring your textiles, art or other items you'd like to coordinate with these colors.
With the introduction of American Clay's new color options, they've also updated their design tools. Now you can purchase according to your specific need, from a single sample board in the color and plaster for a specific project or presentation to a complete set of samples in all of the Standard Colors (old and new) to sub-sets of samples, as follows:
Architectural Box
This kit includes five 8" x 10" tiles (one each of the plasters, plus a decorative blend), with a Product Overview, Product Brochure, Application DVD, submittals and technical data. This is an invaluable tool for working with clients to introduce clay plaster and specify projects. MSRP $24.95.
Sample Boards/ single 6x6 and 12x12 tiles, and sets of 5 tiles in either size
This option gives you the most flexibility in terms of choosing the size, color and plaster of the samples you receive. A good choice for client presentations. Orders for these tiles must be received by end of day on Thursdays, for production on Fridays and shipping the following Monday. $9.95 to $69.95.
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Sample Set/ Standard Colors
This kit contains fifty-four 3" x 6" plaster tiles in all of the Standard Colors (original and new), plus the base colors of the untinted plaster, in a variety of finishes (some of each plaster). MSRP $59.95.
Sample Set/ Blended Colors
This kit contains fifty-seven 3" x 6" plaster tiles in all of the new blended colors, in a variety of finishes (some of each plaster).   MSRP $59.95.
Sample Set/ All Colors
This kit contains one hundred eleven 3" x 6" plaster tiles in all of the Standard Colors, plus the base colors and all of the new blended colors, in a variety of finishes (some of each plaster). MSRP $99.95.
Sample Set/ Color Families
These kits contain eleven 3" x 6" plaster tiles in one of the new color families, as depicted in the Product Brochure and also on our American Clay Color tab, in a variety of finishes (some of each plaster). MSRP $19.95.
More Design Tools:
2 lb Tinted Plaster (Loma in stock; Porcelina & Marittimo by Special Order)
Tinted plaster for making sample boards. Enough material for 8 sf Loma, 12 sf Porcelina or 6 sf Marittimo. Please specify color. MSRP $14.95.
5 lb Untinted Plaster (Loma, Porcelina & Marittimo in stock)
Untinted plaster for making sample boards. Enough material for 20 sf Loma, 30 sf Porcelina or 15 sf Marittimo. MSRP $10.95 to $17.95.
There are five different systems for installing American Clay--from the simplest roll-on method to traditional hand-troweling techniques to spray application for commercial projects. We have written instructions for every method (including substrate preparation) along with technical documents such as Architectural Submittals and Material Safety Data Sheets that designers and contractors require for project specifications. And we maintain a list of contractors who are qualified to install American Clay. Just let us know what you need and we'll send pdf's by return email.
There are also a lot of really wonderful YouTube videos that demonstrate different aspects of working with American Clay. Here are a few that we refer to often:

For more American Clay YouTube videos:
http://www.youtube.com/results?search_query=American+Clay&aq=f